I started Yugen Coach so I can work with people to move them onto a healthier, fulfilling and more rewarding career path.
My approach is different for each client but always framed by the Yugen Way. I like to work creatively, it's never just a conversation. Equally, I'm not bound by the traditional tools and techniques and have many I've designed myself based on coaching sessions but also from my time as a market researcher where I loved creating new methods to help people articulate themselves and uncover hidden truths. I like to be quite blunt. Or I am just quite blunt. But I don't see the point of circling around an issue!
I decided coaching is what I wanted to do as my career during a time when I actually had time and space to let my brain do what it needed to do, maternity leave. Until then, I was on auto-pilot, chasing the next project, completing the eight projects I already had, managing a team, managing clients... I had a coach who helped me clarify a lot of things but then I stopped seeing him. Big mistake. I implemented coaching in the way I managed my team because I believed in it's power but didn't have enough headspace to turn that attention to myself.
This is what I want to work with my clients to avoid. Living life in a bit of a blur. Things move really fast these days and we (unfortunately) need to deliberately make time and space to take stock. Ideally, I'd send clients into a beautiful Nordic hut in the middle of nowhere with no WiFi for a week. But that's too ambitious (for now)... So I like to think of my sessions with clients not as the equivalent of a holiday in a hut but at least an hour or so to step out of the fast lane and breathe, get things out and create achievable actions. And I don't like to think of it as 'fixing' things or stopping doing things. It's more about identifying and adding more of those positive sparks into your life, with a view that filling up with these will put you in a better place and mindset to deal with those other difficult situations that life inevitably throws at us.
I'm also the founder of KiKu Coaching, an agency offering targeted at organisations, that I set up with Susie Boyle and Richard Taylor who I met while studying.